Continual is an operational AI platform designed to simplify predictive model building on modern data stacks. Key features and advantages include:
- 
Compatibility: Works with popular cloud data platforms like BigQuery, Snowflake, Redshift, and Databricks
 
- 
Simplified process: No need for complex engineering or MLOPS platforms, build models using SQL or dbt declarations
 
- 
Shared features: Accelerate model development by sharing features across teams
 
- 
Continual improvement: Models improve over time, ensuring up-to-date predictions
 
- 
Direct storage: Data and models stored directly on the warehouse for easy access with operational and BI tools
 
Use cases for Continual cater to various business needs:
- 
Predict customer churn to improve retention strategies
 
- 
Forecast inventory demand for efficient supply chain management
 
- 
Estimate customer lifetime value to optimize marketing efforts
 
Designed for modern data teams, Continual is accessible to both SQL and dbt enthusiasts as well as data scientists integrating Python.